Samsung launches new cell phone line

New Delhi: Samsung Telecommunications India (P) Ltd unveiled a new line of the world's slimmest mobile phones with the launch of its Ultra Edition series in on Wednesday.

Featuring the world's slimmest phones in slider, clamshell, and bar form factors, the Ultra Edition transcends the current market offering by presenting consumers with unparalleled breakthroughs in technology while retaining simplicity of use.

The first model to be launched within the series is 'The Ultra Edition 6.9', making it the world's slimmest bar phone ever to be launched.

Made with fibreglass re-infused plastic, the phone is a marvel in just 6.9mm thickness.

It has features including a 2-megapixel camera, MP3 Player, Direct TV Out function, 80 MB memory and also has a host of other features.

Ultra Edition 12.9 (D900), the world's slimmest slider phone and the Ultra Edition 9.9 (D830), the world's slimmest clamshell phone will be launched next month.

The Ultra Edition phones are the result of Smart Surface Mounting Technology (SSMT) pioneered by Samsung worldwide.

The Ultra Edition phones have been constructed using titanium, magnesium and fibreglass re-infused plastic to impart the solid strength to these Ultra Thin breakthroughs.

Speaking on the occasion of the launch senior vice president, Ihn-Chul Chung said, "Samsung's foray into Ultra Slim phones is part of the company's aggressive global strategy to take on the leadership position in the mobile phone market.”

“Understanding that each consumer has different needs Samsung has facilitated convergence in mobile communication with a rapid pace of technological advancement and aesthetic design,” he added.

"India is a very critical market for Samsung and the launch of The Ultra Slim Series in India is a testimony to our commitment to meet the growing aspirations of consumers for sleek phones that accentuate their personality without compromising on premium multimedia capabilities,” managing director, H C Ryu said.

Samsung Telecommunications India is a 100 per cent subsidiary of Samsung Electronics Co, Korea and a dominant mobile player in the Indian market.

As the part of its global strategy to cater to the world's largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit at Haryana, India with an initial investment of $15 million dollars.