Italy: Udinese owner Giampaolo Pozzo insists Alexis Sanchez should command a higher transfer fee than Cesc Fabregas.
The Chile international has been strongly linked with a move away from the Serie A side after a stellar campaign in Italy.
Barcelona, who have also reignited their interest in the Arsenal captain, and Manchester City, have been the frontrunners to land the 22-year-old winger this summer, although Udinese's owner believes Pep Guardiola's side must stump up more money for Sanchez than their Spanish target.
"This is not about going into a fight, but if Cesc is worth 35 million pounds and Neymar and Sergio Aguero 40 million pounds, I say Alexis Sanchez is worth 44 million pounds," Pozzo told AS.
"Since I am the one who puts the price, well, that's what there is."
The Udinese owner also admitted to receiving an offer from Manchester City for Sanchez, which was financially more attractive than the one tabled by Barcelona.
"The truth is that Manchester City are making an offer which is more generous than that from Barcelona," he said.
Pozzo has now justified Sanchez's price-tag with the fact that he believes Guardiola's side will outshine Real Madrid on every front next year with the acquisition of the Chilean.
"If Barca want him, they will have to pay his fair price, which is 44 million pounds. He is the piece missing in Guardiola's puzzle, a player who makes the difference," he said.
"You do not have to see it as an expensive transfer, since I am sure Madrid will not win anything next year if Barca sign him. I am sure this alone is enough to justify and pay his price.
"That is the math they should do, besides thinking they will be signing a rising star just 22 years old who will bring many joys for at least a decade."
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