What is frustration-free packaging?
Frustration-free packaging is packaging you can open in less than 2 min. The product is wrapped and shipped with as few packing fillers and in as small a package as possible to make it easier for customers to open when they receive it.
Frustation-Free Packaging (FPP) is an Amazon shipping certification. Amazon launched the FPP in 2008 to make it easier for customers to open their packages. The program also helps third-party Amazon sellers reduce waste and shipping costs.
In 2024, Amazon rebranded FFP as Ships in Product Packaging (SIPP). This program includes two shipping certification tiers for sellers. It also gives Amazon customers the option to select “Ship in product packaging” for qualifying items they put in their cart. Tier 1 is the FFP certification, which requires products to be easy to open, use recyclable packaging materials, ship in their own packages with minimal damage during transportation, and not require Amazon overboxes (the cardboard boxes or mailers with the Amazon logo on them). Tier 2 is the Ships in Own Container (SIOP) certification. Unlike the FPP, it doesn’t require recyclable packaging materials or easy-to-open packages. When a customer receives an SIOP product, they will find it in its original container and not in an Amazon-branded package.
Is frustration-free packaging cheaper?
Customers pay the same price for frustration-free packaging. If you order, for example, a LEGO set through Amazon and select “Ship in Product Packaging,” it won’t cost you any extra. It also won’t save you money, but you can feel better knowing you’re reducing your environmental footprint by opting for fewer packing materials.
Frustration-free packaging is cheaper than standard for sellers. That’s because there are fewer packing materials and the packages are generally lighter, which translates to lower shipping costs. Additionally, Amazon offers incentives to FBA sellers who get SIPP-certified.
Why use frustration-free packaging?
Less packaging helps the environment. Plastic packaging is part of the 20 million metric tons of litter that end up in the environment every year. Choosing brands that use frustration-free packaging is a small but meaningful action anyone can take. Since 2015, Amazon has reported saving 2 million tons of packaging and cutting shipment weights by 41%. The FPP and SIPP are some of the efforts that made that happen. In October 2023, an Amazon fulfillment center in Ohio became the first to eliminate plastic packaging from its delivery system. And in June 2024, Amazon announced they had replaced 95% of their plastic air pillows with recyclable paper materials.
Frustration-free packages are easier for everyone to open. This means more people who can’t use scissors or box cutters can access their Amazon orders without someone helping them. That’s a big step for the inclusion of disabled individuals in product development!
Which brands use frustration-free packaging?
House-name brands like Tide, Hasbro Toys, and Dove use FFP. Below is a list of other well-known brands that hold a Tier 1 (frustration-free) or Tier 2 (ships in its own container) certification in Amazon’s SIPP program. Windex (Tier 1) Method (Tier 1) Aussie (Tier 1) Scotch (Tier 1) Hue (Tier 1) Rubbermaid (Tier 1) Hills (Tier 1) Degree (Tier 1) Hasbro (Tier 1) Fisherprice (Tier 1) Playmobil (Tier 2) Newton Baby (Tier 2) Colgate (Tier 2) Honest (Tier 2) Samsung (Tier 2) Melissa & Doug (Tier 2) Cottonelle (Tier 2)
Frustration-Free Packaging FAQs
What is frustration-free packaging for LEGO? LEGO sets packed in frustration-free packaging may arrive in a basic cardboard box with no plastic fillers.
What is the difference between frustration-free & standard packages? Standard packaging uses a lot of plastic filler items and may ship products in containers that are much larger than necessary. Frustration-free packaging requires fewer packaging materials and smaller shipping containers.
What does a frustration-free package look like? When you receive a product from Amazon that was packaged in frustration-free packaging, it will be free of packing peanuts, plastic inserts, blister packs, shredded paper, and welded clam shells. It will also come in a container that isn’t much larger than the product itself.
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