CHENNAI: Ganesh Utsav is one of the most popular festivals celebrated across India and lord Ganesha is considered to be the supreme god of wisdom, fortune and prosperity. However, the time has come to gift friends and family the spiritually inspired platinum jewellery that is not only pure but also embodies the virtues of prosperity and good fortune.The Platinum collection brings to you a mix of unique pieces. An ‘Aum’ pendant has been brilliantly fused to a ‘Ganesha’ to create one of the divine designs, so that you wear spirituality close to your heart. The designs also include an intricately crafted Navaratana studded platinum pendant along with a contemporary design of lord Ganesha. Platinum is a naturally white metal. From the time it is mined, till it is finished, this pure metal remains absolutely white. This natural colour doesn’t fade with time. Platinum is rarer than gold. It is said that if all the platinum on the earth were to be poured into a swimming pool as big as the ones we get to see in the Olympic games, it would hardly cover your ankles; whereas gold will fill in three such pools. This unmatched and unimaginable rarity makes it exclusive and distinctive. It is seen as a mark of higher status. Also, platinum is much a denser, heavier and stronger metal. All precious metals will retain scratches, and platinum is no exception. However, the scratches found on platinum are hardly any displacement of the metal and none of its volume is lost. Platinum has a remarkably high level of durability and has the ability to withstand a lifetime of wear and tear.Platinum jewellery in India is pure by a minimum of 95 per cent. It is hypoallergenic — compatible with any skin type.However, in order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt Ltd has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India come with a Quality Assurance Card and bear the purity hallmark of ‘Pt 950’ stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.For more details, visit www.preciousplatinum.in
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