Ad triggers bomb scare in Boston
Ad triggers bomb scare in Boston
Discovery of nine light boards around Boston and its suburbs sent bomb squads scrambling throughout the day.

Boston (Massachusetts): Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.

The devices displayed a “Mooninite” – an outer-space delinquent – greeting passersby with an upraised middle finger. But the discovery of nine of the light boards around Boston and its suburbs sent bomb squads scrambling throughout the day, snarling traffic and mass transit in one of the largest US cities.

Meanwhile, police and prosecutors vented their anger at Turner Broadcasting Inc., the parent company of CNN, which said the battery-operated light boards were aimed at promoting the late-night Adult Swim cartoon Aqua Teen Hunger Force.

Boston officials condemned Turner for not taking proper steps to end the bomb scares earlier and for not issuing an adequate apology to the city.

Turner Broadcasting said in written statements the devices had been placed around Boston and nine other cities in recent weeks as part of a guerrilla marketing campaign to promote the show.

"We apologise to the citizens of Boston that part of a marketing campaign was mistaken for a public danger," Phil Kent, CEO and chairman of Turner Broadcasting System Inc., said in one of two statements issued by the company.

"As soon as we realised that an element of the campaign was being mistaken for something potentially dangerous, appropriate law enforcement officials were notified and through federal law enforcement channels, we identified the specific locations of the advertisements in all 10 cities in which they are posted. We also directed the third-party marketing firm who posted the advertisements to take them down immediately,” the statement added.

Peter Berdovsky, 27, a freelance video artist from Arlington, Massachusetts, and Sean Stevens, 28, were facing charges of placing a hoax device in a way that results in panic, said Massachusetts Attorney General Martha Coakley.

The hoax charge is a felony, she said. Both men were arrested on Wednesday evening.

Adult Swim shares channel space with Cartoon Network, another Turner enterprise, but the adult-themed network is a separate entity.

On Wednesday evening, Cartoon Network ran a statement during commercial breaks expressing deep regret for "the hardships experienced as a result of this incident."

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