New Delhi: BenQ mobile unveiled its new consumer brand BenQ-Siemens in India and set out a 2006 strategy for asserting its position in the mobile handset industry.
The unveiling of the BenQ-Siemens brand represents a new exciting phase for BenQ mobile as it looks to reposition the company in the global telecom market.
The company will invest in an innovative brand strategy and has already announced its partnership with Real Madrid until 2010 - an indication of its long-term commitment to the market and plans for global awareness.
The new brand will focus on expanding its product portfolio in the 3G arena and using the multimedia strengths of BenQ to create a clearly differentiated product proposition.
BenQ-Siemens collaboration combines the best of German engineering quality and experience of the telecommunication sector gained over 150 years, with the lifestyle design expertise and speed to market of BenQ.
The partnership benefits from the companies' respective expertise in R&D, design, customer reach and manufacturing and, most importantly, unites the cultural strengths of each company.
APAC BenQ Corporation President Adrian Chang says, "We have successfully united the two companies at an operation level worldwide and are proud to announce this new brand in India. This marks the start of the next phase in our development - to engage the Indian consumers with the spirit and energy of our combined BenQ-Siemens brand."
The company also unveiled the first four products to carry the new joint brand name E61, C81, CL71 and S88. From a design perspective BenQ-Siemens will create elegant yet surprising devices that build on the respective expertise of the two companies.
BenQ mobile is an industry leader in wireless communication devices with a high lifestyle appeal.
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