Mumbai: They're kissing fame, and everyone seems to love them for it.
Paris Hilton, famous for being just famous. India's own Aishwarya Rai, with no hit in sight, is still a shutterbug's delight. And who can beat Mallika Sherawat, who'll wear whatever it takes to grab the eyeballs. It is anybody's guess as to what her last hit was.
As the Cannes Film Festival gets rocking with all the films, fashion and flashbulbs, some of the Bollywood stars too have gone to Paris to be a part of the glam and the glitterati.
But many of these stars are not being talked about for their movies. Rather they are in the news because they are there. But it takes two to tango, and if they're courting the media, the press, too, does not shy away from serenading them.
It's a tricky relationship that the media shares with celebrities. Who needs who more? Who wears the pants in this relationship?
"I think celebs need the media more. The media has done quite well before. Without the stars, you don't have to go for an overkill," says Anil Dharker, noted columnist.
With reality TV, creating stars is as easy as singing your favourite song. Everybody loves a star, and especially those with a voice.
"Take the issue of something like Bombay. Would I want to listen to a town planner or Mahesh Bhatt? But the media will go to Mahesh Bhatt, who's my friend, who will speak on anything," Dharker tries to explain.
The relationship between media and the celebrities it creates is dysfunctional, to say the least. And as for the two-minute stars, walking the fine balance may seem like an occupational hazard.
"It's hard work, but I love it," admits Paris Hilton.
(With inputs from Paras Tomar)
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