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Mumbai: Who better than Mr Amitabh Bachchan would be the most appropriate to launch a book which has a collection of around 200 posters of all the classics spanning 80 years of Hindi cinema.
The credit of putting together all the posters goes to film historian SMM Ausaja. “There were many posters, especially of the old films which I was not able to find. So, it took a lot of time but it was worth the wait”.
Amitabh Bachchan, as usual was dot on time. According to him, posters are one of the most important mediums to market a film. “SMM Ausaja has taken upon himself a most tedious and worthy cause, that of the preservation of history in Hindi cinema. Posters have been an integral and the most important medium in the realm of information and marketing of films,” said the actor.
SMM Ausaja started collecting posters of Amitabh Bachchan’s films over 20 years ago, starting with his Kaalia. “It’s an honour for me, to have Mr Bachchan launch my book. He has been an inspiration for me.”
The title of the book is Bollywood in Posters. Along with the film posters, it will also have the credits, list of popular songs and interesting anecdotes.
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