Release The Pressure: Shoojit Sircar's Ad Campaign is a Reminder For Those Who Can't Get Over 'Sharma Ji Ka Beta'
Release The Pressure: Shoojit Sircar's Ad Campaign is a Reminder For Those Who Can't Get Over 'Sharma Ji Ka Beta'
It's time parents realise that comparison does more harm than good and decide to release the pressure just in time for the board exams.

A 15-year-old Anmol feels there's no hope for him in the world unless he becomes more like his brother, while another girl of the same age knows that if she doesn't score more than 95% like her friend, her parents won't be able to face the society. Ira, another teenager, believes that it's a waste to spend money on her education. And all this because of the excessive parental pressures that teenagers face in their daily life day and more so, because of the people around them who just can't get over "Sharma ji ka beta".

In order to bring to the fore the issue that has plagued students across the country - exam stress and parental pressures - Shoojit Sircar has directed an ad campaign for a beverage company's Release The Pressure campaign. In the 1 minute 42 second video, several students narrate how they feel about themselves and their stories are heart-breaking, to say the least. The constant comparison by parents often ends up lowering a teenager's self-esteem and even though parents have the best of intentions for their child at their heart, their behavior sometimes has the opposite effect.

It's time parents realize that this comparison does more harm than good and decide to release the pressure and Sircar's video is a gentle reminder of the same, just in time for the Board exams.

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