Celebrating Sachin Tendulkar’s 50th birthday, Amul, known for its quirky topicals and social media posts, took a walk down the memory lane. The official Twitter page of the dairy brand shared a video compilation of its past topical marking momentous feats from the career of the legendary Indian cricketer.
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The clip shows Tendulkar’s storied journey, right from being a little kid to becoming a legend of the game. After enjoying a series of creative masterpieces, in the last frame, viewers can see the Amul girl writing “100” on the back of Tendulkar’s Blue jersey to mark the Indian opener’s monumental record of 100 international centuries.
#Amul wishes a very #HappyBirthday to @sachin_rt pic.twitter.com/9UvTTMKILi— Amul.coop (@Amul_Coop) April 23, 2023
Amul’s post hardly took any time in grabbing the eyeballs of the Indian fans.
While some showed their admiration for Sachin Tendulkar in the comment section, others praised Amul’s creativity and unique ideas to make a topic more engaging.
A user wrote, “Nostalgia of being amused by Amul ads through the years hits hard.”
Nostalgia of being amused by Amul ads through the years hits hard ♥— ROHAN SHARMA (@Rohanhasastory) April 24, 2023
A user labelled Amul’s post as “a time capsule for 90s kids”
It's like a time capsule for 90s kids.. ????.. HBD God!!..— Saurabh Kumar Srivastava (@saurabh_1123) April 24, 2023
This person lauded Amul for its out-of-the-box marketing ideas and wrote, “Amul’s funny and eye-catching hoardings have brought a smile to millions of passers-by.”
Amul's funny and eye catching hoardings have brought a smile to millions of passers-by!— Rohan Kadam (@RohanMilan) April 24, 2023
Happy Birthday to the Maestro, Sachin.— ROHIT PANDE (@RkpandeRohit) April 23, 2023
Here are some other reactions:
Happy birthday, legend.— Anjali Marar (@LittleMurthy) April 24, 2023
Best ❤️— Madhu || Sushant Day ✨ (@srtfanforever) April 23, 2023
Just wonderful..????— Harshad Dighe HD (@harsh000333) April 24, 2023
Arguably the most complete batter of his time, Tendulkar remained a dominating figure in cricket for more than two decades since making debut for India at age of 16. He represented India in 200 Tests and 463 ODIs, aggregating 15921 and 18426 runs in the respective formats.
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Tendulkar announced his retirement from 50-over cricket in December 2012 but continued playing the longest format for one more year.
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Following his memorable 200th Test, Tendulkar finally bid adieu to international cricket in November 2013.
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