No, this isn’t a joke. A well known TV brand has decided to show its power by asking its customers to accept its new policy terms or they lose access to the big screen. Smart TVs work on the internet and require a software that is operated by the manufacturer, and a brand named Roku is using its authority to the fullest, forcing people to accept the terms, without giving any option to skip it.
Things get crazier, as this report suggests, as Roku’s new terms are effectively trying to secure the company from any future lawsuits where its customers are also involved. So, what this means is that if any Roku TV owner decides to file a lawsuit and they had agreed to these updated terms of the dispute, they might be legally liable for a fine or some kind of compensation, which does sound ludicrous.
But Roku realises that not all of its customers will happily click on the agree button, and for those people, the company has given them a chance to opt-out, which can be done if you mail them a physical letter to Roku’s general council.
They also need to attach the receipt of the TV they have purchased from the company. Roku is giving them up to a month from the date they receive this message on their TV’s screen to appeal for the opt-out process.
When you hear episodes like these, it makes a strong case for us to move back to the traditional TVs that came without support for the internet, apps and other smart stuff. Roku isn’t available in a lot of markets, but even then, stories like these don’t leave a positive impression about the brand and people might get vary of buying its products in the future.
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