Nikki Haley Boosts Campaign Coffers with $16.5 Million Cash Flow Keeping Her Presidential Bid Alive

Nikki Haley raked in a lot of cash for her campaign in the month of January, amassing the same amount of money she did in the prior three months, according to a report by news agency Axios.

This means the Haley campaign, which did not amass as much funds like US President Joe Biden’s campaign and Republican frontrunner Donald Trump’s campaign, may now have the money to keep her long-shot presidential bid alive. Many of her party’s leaders, however, have signalled they want the former US envoy to the UN and former South Carolina governor to end her campaign and the Republican primaries.

Haley raised $16.5 million in January, including $11.7 million from grassroots supporters, her campaign said. It also got 69,274 new donors.

Haley brought in more than $5 million in online grassroots donations the week after New Hampshire primaries and there was a surge in support for her after Trump said he would bar Haley’s donors from the “MAGA Camp”.

Haley has 10 fundraisers over the next two weeks in California, Florida, New York and Texas where she will continue to convince mega donors who have helped her ascend. The final fundraising reports will be due on February 20.

The Republican leaders raised more cash than it spent in 2023 while the campaigns of Donald Trump, Florida governor Ron DeSantis and senator Tim Scott spent more than they brought in.

“The campaign was smart and thrifty and was very diligent with how it used its resources,” Haley campaign spokesperson Olivia Perez-Cubas was quoted as saying by Axios. Haley had $14 million in cash on hand at the end of 2023, her campaign finances showed.

The US Federal Election Commission (FEC) filings of Haley shows she brought in $17.3 million during the fourth quarter. This is twice the $8.2 million she raised during the quarter before that.

Mark Harris, the lead strategist for the pro-Haley super political action committee (PAC) Stand for America said: “We may end up advertising in the Super Tuesday states … but we’re following the campaign’s lead and the best thing we can do for all those states is have a strong showing in South Carolina. We’re the insurgent outsider campaign, we’re the underdog”.