Reliance Industries Limited (RIL) and BP’s fuel and mobility joint venture, Reliance BP Mobility Limited (RBML), today launched its first Jio-BP branded Mobility Station at Navde, Navi Mumbai, Maharashtra. The duo aims at bringing a network of world-class Mobility Stations offering multiple fuelling choices to the customers. The existing network of over 1400 fuel pumps will be rebranded as Jio-BP, presenting a new range of customer value propositions over the coming months.
India’s market for fuels and mobility is rapidly growing. It is expected to be the fastest-growing fuels market in the world over the next 20 years. Jio-BP Mobility Stations are designed to help meet this growing demand and are ideally located to suit customer convenience. They bring together a range of services for consumers on the move – including additivised fuels, EV charging, refreshments & food, and plan to offer more low carbon solutions over time.
Instead of regular fuels, Jio-BP Mobility Stations across the country will offer additivised fuel, at no extra cost. The fuel will contain internationally developed ‘ACTIVE’ technology, which forms a protective layer on critical engine parts to help keep the engines clean.
Jio-BP will also set up a network of EV Charging Stations and Battery Swap Stations, at its Mobility Stations and other standalone locations – Mobility Points. The joint venture aims to become a leading EV charging infrastructure player in India.
The heart of the convenience offering is making refreshments available to customers who are on the move, through the Wild Bean Café. The 24×7 Shop has India’s largest retailer, Reliance Retail as a partner for daily need items, snacks and confectionery. Wild Bean Café, an international on-the-move brand by BP, will serve its signature coffee alongside a blend of regional and local fare including masala chai, samosa, upma, paneer tikka roll, and chocolate lava cake.
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Jio-BP will offer a network of Express Oil Change outlets, in partnership with Castrol, at its Mobility Stations, providing free vehicle health check-up and free oil-change service through professionally trained experts. Every 2-wheeler customer buying Castrol lubricant at the Express Oil Change outlets will be able to avail of the oil change service at no cost.
In addition to these new value propositions, Jio-BP ensures end-to-end automation backed ‘Quality & Quantity’ assurance, giving each customer full value for every rupee spent at Jio-BP Mobility Stations. To create unmatched customer experience, exciting new value propositions such as dynamic pricing, instant discounts, happy hour schemes, implementation of flexible and uniform digital payment across the network are also in the offing.
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