Tata Ace mini-truck has crossed the important milestone of 20 lakh vehicle sales on road. Over the past 12 years, every 3rd minute a Tata Ace is sold even in the remotest areas in India.
Highlighting the success of this innovation, Girish Wagh, Head, Commercial Vehicle Business, Tata Motors said, "It is a moment of great pride and a testimony from our customers that India’s first mini-truck, our small wonder – The Tata Ace celebrates the significant milestone of 20 lakh vehicles on road in just 12 years of its remarkable journey. Leading the market with a 65% market share, the Tata Ace has proven to be the most versatile small commercial vehicle in the industry."
Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-truck in India. The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ace platform has so far produced about 15 offerings, based on Engine type, engine power & body configurations. Today, the Tata Ace family comprises of brands like Ace, Zip, Mega and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas. Therefore, for steep and hilly terrains to heavy and dense load over long distances, for better power and better torque to better fuel efficiency and durability, for narrow alleys and crowded bylanes to intercity transportation, for captive applications to voluminous goods – There is a Tata Ace to suit every consumer need.
Tata Motors has deployed workshops across all the zones to address the rapidly increasing demands of the customers. Expanding deep inroads across the country, Tata Motors currently has over 1800 service points and a workshop on average at every 62 Km.
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