Gold, gold everywhere

BANGALORE: With Akshaya Tritiya just around the corner (24th April), jewellery stores in Bengaluru have started giving eye catching discounts and offers on gold and diamond jewellery. Since it is an auspicious day for buying gold jewellery and investing in gold, more designs are created using a mixture of yellow gold, white gold, diamonds and gem stones.With changing trends of people influencing the designs of classic jewellery, designers of big brands like Abharan, Reliance and Forever Mark have released attractive collections of rings, bracelets, bangles and necklaces. The 'Divine Chants' by Tanishq highlights the traditional values and the modern day values associated with the divine symbol 'Om'. Abharan Jewellers has released an exclusive collection of dull gold jewellery, one of which features goddess Lakshmi. A leading edge brand, Bluestone.com, which has only an online retail store, has brought out the best of Indian culture through extravagant contemporary designs like the Padmalaya, the Swadha, the Adishakthi and the Sumukha designs. They define their 'ethereal collection' as 'mystically divine'. Another new age brand, Amrapali, draws its inspiration from the tribes of Jaipur, which is where they procure the rubies, emeralds and other one-of-a-kind gem stones. To suit the needs of the average man, brands like Gitanjali and Joy Alukkas also have a set of economical gold and diamond jewellery, that are simple yet grand. Even Tanishq brings to its customers, an entire range of affordable diamonds consisting of exquisitely designed finger rings, earrings and pendants that appeal to a wide spectrum of consumers. Speaking about the offer Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq are a part of all celebrations and we strive to make Akshaya Tritiya extra special for our customers." Ashok Kaul, Senior Vice President of Reliance jewels spoke about their latest Solitaire Illusions. "Solitaire look-alike have the finish to look like expensive solitaires but are priced at 25 per cent the cost of the original."