New Delhi: When it comes to Indian children, Shah Rukh Khan and Rani Mukherjee are the most popular actors, closely followed by Aishwarya Rai, according to findings of a survey conducted by a TV channel across 14 cities in India.
In the "New Generations 2005" survey conducted by Cartoon Network among 8927 children between 7-19 years, 20 per cent of the total kids voted for Shah Rukh Khan. Rani Mukerji emerged as the favourite actress with 16 per cent votes. The ranking is almost the same among boys and girls.
Among sportspersons, Sachin Tendulkar continues to be Indian children's favourite with 41 per cent of children (7-14 years) voting for him followed by Rahul Dravid at 13 per cent, Sourav Ganguly and Sania Mirza stood next at six per cent each, said Duncan Morris, Vice President of Research and Market Development, Turner International Asia Pacific Ltd.
The survey, which provides insight into Indian children's lifestyles, habits, and preferences also found that Indian kids are becoming increasingly tech savyy - about 40 per cent of children are computer users. Mobile phones, VCD-DVD players can be found in at least 50 per cent of homes and 74 per cent aspire to own mobile phones with camera.
Introduced in 1998, the fourth India specific survey also found that TV is the dominant leisure activity for children, nine in ten believe that they have an "active, healthy lifestyle; 40 per cent of the children are movie goers and about 8-10 go out more with their families.
Questioned about their top three favourite television genres, 79 per cent children voted for cartoons, 34 per cent for sports and 31 per cent for movies.
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