Solitaire on display

CHENNAI: For many ages solitaires have mesmerised women, the inherent mystical appeal of solitaires has captivated women all over the world. This is all about romancing the stone, and that is exactly what Kirtilal, the leading branded jeweller located in Alwarpet, has done by lining up a range of solitaire diamonds suitable for everyday attire — ‘Soulmate Collection.’ Comprising elegantly designed solitaires, ‘Soulmate Collection’ will be available at reasonable prices at the Kirtilal showrooms across India.The collection was launched on Monday, and will be on display till July 15. Speaking on the occasion, Kishore G Parmasivan, chief operating officer of Kirtilal, said, “The Soulmate Collection can complement any occasion.The purchase of a solitaire diamond is an emotional event, and something that will last a lifetime.” Though the solitaires are expensive and part of a niche market, these solitaire diamonds will offer elegant individual pieces and sets, priced from `1.5lakh to `50 lakh.Kishore added that it’s a common notion that solitaires are meant for the elite class, and most of them prefer to adorn the single carat solitaire. Targeted at the trendy, contemporary Indian woman, ‘Soulmate’ will carve a niche of its own as attractively priced everyday solitaire jewellery.Soulmate from Kirtilal will be available not only as individual pieces in white and gold but also in sets of pendants, ear studs and finger rings. This is unlike traditional solitaires in the market, which customers frequently find difficult to match with other jewellery.The collection on display at the Chennai store will be taken to Hyderabad next week for another grand launch. The sold out designs will be replicated and kept on display, added Kishore.