Turning 10 and we are still counting...

BANGALORE: As City Express turns 10, we look back with pride at a product that has made its mark as a true city supplement.Bangalore was at the threshold of a sudden boom and this required a change in the way the newspapers covered the city and its evolution.The city deserved a supplement reflecting its transformation, trends and tastes.And so, as Bangalore grew, so did City Express, giving the city all the play it deserved.Far from being just a pullout to accommodate the ‘spillovers’ of the main book, City Express over the years, packed its vibrant pages with news, views and features, celebrating the achievements of its people, the city’s progress and its pitfalls.City Express has always been an out and out city supplement for the city, by the city and of the city.It looked at the city’s rich past, the vibrant present and kept track of the direction in which it was headed.From civic issues and crime to entertainment and education, the product has been offering something for everyone in its characteristic crisp style and with lively visuals.While it has constantly evolved to cater to the changing reader profile, the supplement has ensured it did not forget its loyal readers, ensuring that their favourite paper continued to inform and entertain them like it has been doing.With a finger still on the city’s pulse, we briefly offered you the youthful tabloid Expresso, which proved to be an instant hit.While Expresso soon began to create in niche for itself, there was a strong demand for City Express’ original format.And, so the City Express was back, packaged with even more sections, pages and columns, reflecting everything the city stood for and more.It’s packed with all that Express has stood for and presented in a very easy and contemporary style.