New Delhi: Designer Shah Rukh Zaidi showcases his label Studio SRZ at Wills India Lifestyle Fashion Week – an eclectic mix of leather belts and handbags for both men and women. Reviving the timeless elegance of leather, staying true to the fine art of hand crafted leather goods. The SRZ collection of exceptional products represents the right form of "Vintage Luxury."
An illustrative anatomy of intricate couture, accessories by Studio SRZ exhibit a repertoire of enduring design, unrivaled workmanship and materials. Made from the finest cowhides produced at one of oldest and leading tanneries in Italy, Studio SRZ employs a ‘slow tanning' process that helps maintain the product's natural look, enhance durability and longevity. Each piece from Studio SRZ is biodegradable and even suitable for people who are allergic to chrome, lead and other harmful chemicals.
Shah Rukh says, "When I am designing a product, it's the consumer utility that is of top most priority." Further discusses the thought behind each product, "I keep every minute detailing in my mind when am designing a product, It's more like product engineering for me."
One can pick up from a variety of shoulder bags, totes, doctor bags, travel bags, sling bags, luxurious luggage and laptop satchels along with Ipad & phone cases in classical silhouettes and a colour palette of luscious vintage tones. His eye for impeccable finishing and high quality makes these bags a collector's item.
Every item in his collection evidently has made it with extreme detailing, and in his words it's more like "product engineering" and not just designing.
Shah Rukh has also designed an exclusive collection for Taj Hotels, which is available at Taj Khazana stores in Delhi, Bombay and Hyderabad. His products are also available online and also retailed from Black White and Colors in Delhi, Onionpeel in Mumbai and Studio SRZ in Chennai.
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