In the ever-evolving realm of beauty and skincare, a powerful shift towards sustainability is taking center stage. As consumers navigate through an abundance of choices, the call for products that marry efficacy with eco-consciousness is louder than ever. Industry leaders and visionaries are championing the cause of sustainable beauty, emphasizing the significance of making mindful choices for our skin and the planet.
Prachi Bhandari, co-founder and Head of Research, Aminu Wellness, a brand synonymous with holistic well-being, shares her perspective on sustainability as more than just a trendy buzzword. For Bhandari, a devotee of all things cosmetology, choosing sustainability is a deliberate decision to nurture both the skin and the environment. In a market flooded with options, Bhandari advocates for the adoption of multi-active products that are not only sustainably sourced but also packaged with environmental considerations in mind. She believes that this choice not only enhances our inner radiance but also contributes to a greener, more ethical world. It’s a daily commitment to the betterment of both skin health and the planet.
Saumya Alagh, Co-Founder & CEO of Truth & Hair, emphasizes the emerging preference for sustainable options in the fast-paced beauty industry. With the concept of beauty transcending age and gender norms, consumers seek products that offer holistic beauty and well-being in a sustainable manner. “At Truth & Hair, the focus is on embracing clean ingredients to achieve what Saumya terms as “skinification” of hair care – prioritizing hair health through scalp care, not just the strands. The brand adopts cruelty-free practices and incorporates green innovations like low water formulations, establishing itself as an eco-conscious entity,” adds Alagh.
Sustainable beauty is not merely a passing trend; it’s a commitment to empower ethical choices and align with values that contribute to a healthier planet.
Kaushik Mukherjee, Director, Quench Botanics, sheds light on the surging demand for sustainable personal care products, leading to market expansion. The global shift towards clean, vegan, and cruelty-free beauty products has fueled innovation in skincare and personal care formulations. Mukherjee opines, “For Quench Botanics, achieving sustainable beauty starts with the foundation – eco-friendly ingredients. The brand formulates premium Korean skincare products with high-quality natural ingredients, such as matcha tea, avocado, cherry blossom extracts, and yuzu, catering to the unique needs of Indian skin and weather conditions.”
Kaushik emphasizes transparency by providing consumers with a detailed ingredients list, ensuring that each product is 100% safe for both individuals and the planet. “Quench Skincare’s entire range is proudly 100% vegetarian and cruelty-free, free from parabens, sulfates, and alcohol – a testament to the brand’s deep respect for the environment,” explains Kaushik.
In a world where choices abound, the collective voice of these industry leaders echoes the importance of choosing sustainable beauty – a conscious commitment to enhancing personal well-being while safeguarding the health of our planet. The trend towards eco-conscious beauty is not just a fleeting moment but a transformative movement that invites individuals to rethink their beauty routines, one sustainable choice at a time.
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