Digital content creator Pocket Aces has raised $3 million from a group of global investors led by Sequoia Capital India, including North Base Media, T.V. Mohandas Pai led Aarin Capital, 3one4 Capital, Axilor Ventures, and FreeCharge founders, Kunal Shah and Sandeep Tandon, among others.
Pocket Aces was founded in 2014 by Ashwin Suresh and Anirudh Pandita, both engineers, former investment bankers and private equity professionals.
“Within 15 months since the release of their first piece of content, Pocket Aces is reaching an audience of over 20 million people on a weekly basis. The company’s brands - FilterCopy, Dice Media, and Gobble have completed over 180 million organic video views on the back of heavy social sharing and high retention rates,” claims the company.
Pocket Aces' revenue model is currently centred around native advertising by brands, and the company has delivered excellent results for its clients, including the likes of Penguin Random House, Marico’s Saffola, Godrej’s Cinthol, FreeCharge, Tinder, Swiggy, VelvetCase.com, Little App, etc.
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