Update: Fitbit, in a statement shared with News18, says that as part of its collaboration with the Singapore Health Promotion Board on a new population-based health initiative, Live Healthy SG, they will be the ones providing free Inspire HR trackers to participants who commit to a 12-month subscription to our Fitbit Premium service. This Fitbit Premium service is developed, operated and owned by Fitbit. This Fitbit program will run alongside other existing population-based health programs by the Health Promotion Board, such as Singapore’s National Steps Challenge and Eat Drink Shop Healthy Challenge, where Singaporeans can take part in, at no participation cost.
Earlier Story: Fitbit Inc has said that it has won a contract with the Singapore government to provide fitness trackers and services to up to one million of the country’s citizens as part of a health initiative that begins in October. The deal, which involves the company supplying its trackers free of charge but on the condition that users will spend 10 Singapore dollars ($7.23) per month for a year.
Shares of Fitbit climbed about 3% in midday New York Stock Exchange trading. The deal is a boost for the San Francisco-based wearables pioneer, which has seen its shares sink in the past two years in the face of competition from Apple, Samsung Electronics and a raft of cheaper rivals. “This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally,” the company said.
Singapore, a city-state of 5.6 million people, has the longest life expectancy in the world and widespread access to healthcare. However, the government has raised concerns about relatively high rates of heart disease and diabetes among its fast-ageing population. Subscribers will receive personalized health advice and nudges, and it will encourage physical activity, healthy eating and better sleep quality among users, said Zee Yoong Kang, chief executive of Singapore’s Health Promotion Board (HPB). “There were many bidders and some were significant international players,” HPB said in a statement.
Fitbit said the program includes a consent process to indicate whether the users agree to share their data with HPB. The data insights will be used for more health promotion programs by HPB in the country, the company said.
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