Lucid Motors, the EV maker planning to launch world’s first full luxury Electric Car has announced integration of Dolby Atmos as part of its new 21-speaker Surreal Sound system. This is the world’s first automotive integration of Dolby Atmos, better seen in multiplexes around the globe for outstanding audio quality. Not just sound quality, but the integration will help in increased overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.
The 21-speaker Surreal Sound system consists of front, rear, side, and height speakers integrated and positioned in the Air interior to allow the driver and passengers to feel the relative movement of individual sounds as they move around the cabin. Working with Dolby, the speaker system was tuned for the unique space of the Lucid Air using the legendary Capitol Records Studio C recording studio as the reference design.
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid," said Derek Jenkins, Senior VP of Design, Lucid Motors. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses."
In addition, Surreal Sound also helps increase the overall safety of Lucid Air by enhancing driver aids. The audio experience extends to the intuitive design of the Air, including acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. For example, a seatbelt warning will, to the driver’s ears, come from the direction of the unbuckled belt. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver’s attention. Even sounds as common as turn signals will sound to the driver as if it were coming from the indicated side of the vehicle.
“From reimagined classics to some of today’s biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry’s biggest paradigm shifts within the past 50 years," said Tim Pryde, Director of Music, Dolby Laboratories. “As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid."
The Lucid Air is available for reservation now and can be experienced in-person at one of Lucid Motors’ Studios in Beverly Hills, Los Angeles, San Jose, Newark (California), Miami or West Palm Beach.
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