Lyricist and poet Prasoon Joshi-led McCann Worldgroup India has been named the Effie India Agency of the Year, while Mondelez India was named as the Effie India Client of the Year at the latest edition of the Effie India awards. The coveted Grand Effie was won by independent ad agency Enormous for Jaquar’s ‘Unimaginable Brand Extensions’ campaign.
The Effie Awards are given to the agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. This year, the Effie received a record 1,276 entries, which was the highest in its 23-year history, with participation from 79 agencies.
Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India, told Storyboard18, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, In the world’s changing landscape where our industry faces extreme challenges in defining the approach to the future, McCann India is an organisation which holds ideas and thinking at the core of our business and propels our Business and clients forward.”
Prasoon Joshi is also the chairman of the Central Board of Film Certification.
He added that effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is McCann India’s hallmark supported by a robust McCann Global’s culture of strong creative and strategic leadership. “What is remarkable is the width and the diverse set of businesses, we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and others as mentioned.”
Rana Barua, president of The Advertising Club and chief of the Havas Group in India, said, “The Effies stand as a testament to the power of impactful storytelling and strategic brilliance in our industry.”
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