New Delhi: Good times ahead for PVR employees. In order to woo the working executives with special facilities like drink and snacks, the PVR Cinema is planning to tie up with Austria-based energy drink maker Red Bull.
"We would introduce one such show, specifically meeting the needs of the working executives, in the next six weeks and are already in talks with energy food and drink companies including Red Bull, Dabur and Revital for sponsorship," PVR Cinema's Chief Marketing Officer Gautam Dutta told PTI.
"We would beef up the security to make it possible for executives to carry their belongings with them."
The company would also launch similar shows for women and children.
PVR already has special shows for senior citizens, which is sponsored by Airtel.
The show is expected to ramp up the revenue earnings from the particular show by up to 12-15 per cent apart from earning more add revenue, he added.
The main aim of the show is to catch the executives on their way back home from office and for this the company has decided to reserve the evening slot for these shows, Dutta said.
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