Mumbai: Sony Six has secured exclusive broadcast rights for major international football tournaments including this year's FIFA World Cup and U-17 World Cup to be hosted by India in 2017, the company announced on Wednesday.
The 2018 FIFA World Cup to be held in Russia will also be telecast on Sony Six, besides the FIFA Confederation Cup in 2017.
"We are extremely happy to build on our partnership with FIFA. It has been our constant endeavour to bring high quality sports content to our viewers. Considering the rise of youth interest in the sport, football fans in India can look forward to the best International football experience on SIX," NP Singh, CEO, MSM India, said in a release.
The group stages of the 2014 World Cup will played from June 12-26, while the knock-out round will commence from June 28.
The final of the tournament will be held on July 13 in Rio de Janeiro, Brazil.
"FIFA believes that Sony SIX and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony SIX, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead," Niclas Ericson, FIFA Director of TV, said.
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