CHENNAI: Since late 2003, all wine shops in the State have been handled by the Tamil Nadu State Marketing Corporation (TASMAC), controlled by the Government of Tamil Nadu.
In a State where annual liquor sales for 200910 clocked in at a whopping 12,491 crore, it is surprising that internationally reputed beer brands were kept out by the same corporation till 2009. In fact, after prolonged bans on sale of brands brewed outside the State, let alone had their origin in a different country, tenders were floated and companies invited to supply beer from outofState breweries. However, reports from 2008 show that TASMAC had stipulated that only brands retailed in India for two years prior and which had sold 1.5 lakh cases would be allowed entry. That gave the break to Foster's, but meant that Carlsberg had to wait till the second tender was floated last year.
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