New Delhi: The Rajasthan High Court has issued a notice to the Information & Broadcasting Ministry, Principal Secretary to Central Government and Union Health Secretary asking why condom ads cannot be telecast between 6am to 10pm.
On December 10, the I&B Ministry passed an order stating that condom ads can only be telecast between 10 pm and 6 am and not in the prime time. The ministry felt that children were getting exposed to the 'indecent and inappropriate' content.
The decision was taken after the Advertising Standards Council of India (ASCI) sought the ministry's suggestions, reportedly after receiving a number of complaints from viewers.
The ASCI received letters saying that the content of the advertisements of condoms was meant for adults and should not be aired during prime time.
It is claimed that the root of the problem was reportedly Manforce, a condom brand that has had a history of making suggestive commercials with Sunny Leone as the star.
The hoardings of the ad had sparked protests in Gujarat after a Surat-based group took offence to its message. The message in Gujarati on the hoarding read 'Aa Navratri a ramo, parantu premthi' (This Navratri, play but with love).
According to the protestors, it "insulted the religious sentiment". It clearly didn't end with the condom brand withdrawing its hoardings.
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