New Delhi: With the view to provide users a platform and widen its social reach, BlackBerry introduced BBM Channels, a forum for active, real conversations between people, brands and communities. BlackBerry Channels will be made available for BlackBerry users on BlackBerry OS 5 and above and BlackBerry 10 through BlackBerry World. BlackBerry users can simply update to the newest version of BBM to have access to the BBM Channels beta.
BBM Channels gives users control over content by allowing them to join or opt out of channels at their discretion and gives channel owners the ability to deliver content their communities are looking for.
Channel owners can post messages, share pictures, spark discussions, post animated GIFs and chat directly with subscribers. Integrated live chat allows channel owners to offer "scheduled chat hours" where BBM users can directly engage with their favourite channels one on one.
BBM Channels for iPhone and Android devices will launch in the coming months.
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