Europe Poised to Receive Boost in US Visitors this Summer
Europe Poised to Receive Boost in US Visitors this Summer
Lower airfares and the strength of the greenback are predicted to bring more US travelers to Europe this summer compared to earlier this year.

Lower airfares and the strength of the greenback are predicted to bring more US travelers to Europe this summer compared to earlier this year.

That's according to a report prepared by the European Travel Commission on long-haul travel to Europe this season.

Despite security concerns related to the recent spate of terror-related incidents that struck Paris and Brussels, the report forecasts the arrival of 27 million Americans to Europe this year, with the bulk of that number arriving between May and August.

The US is Europe's largest long-haul market, accounting for 5 percent of inbound travel.

The findings also come amid the Brexit fallout which has increased the US traveler's spending power with the declining value of the British pound.

Japanese travelers have also expressed greater interest in visiting Europe compared to a year ago.

The report is based on 1,000 interviews in five long-haul markets: Brazil, China, Japan, Russia, and the US.

Overall, researchers note that interest in travel to Europe is highest within the Millennial generation, ages 18-34.

For young American travelers, France was named the top destination within Europe (38 percent), followed by Italy (34 percent), the UK (24 percent), and Germany (23 percent).

The report also reveals the primary motivating factors that attract different nationalities.

While American visitors are most interested in checking off iconic tourist landmarks on their list, Japanese and Chinese visitors are more interested in communing with nature in Europe, the report says.

Brazilians, meanwhile, are more likely to look most forward to sampling European gastronomy than other countries.

What's your reaction?

Comments

https://filka.info/assets/images/user-avatar-s.jpg

0 comment

Write the first comment for this!