Manish Malhotra, Vijender Singh Join Smriti Irani's 'IWearHandloom' Campaign

Many fashion brands, designers and apparels have recently started celebrating the rich heritage of Indian weaves in a commendable way. From runways to boutiques; it's interesting to see the promotion of Indian textiles being aimed at the revival of our fading art. While most of our feeds are overshadowed by the black-and-white display picture challenge these days, there's another trend which is taking the social media by storm right now.

A new Twitter trend #IWearHandloom is urging people to support Indian textiles, weavers and craftsmanship.

Smriti Irani, Union Cabinet Minister of Textiles, initiated the campaign when she shared a picture of herself sporting a blue handwoven sari. Shedding light into the idea, she wrote, "Indian handlooms symbolise India's heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families". She further tagged Anandiben Patel, Devendra Fadnavis, Shivraj Singh Chouhan and Kiran Bedi.

FDCI's president Sunil Sethi also extended his support to this idea and shared two pictures showcasing handloom for work and handloom for evening wear.

Virender Sehwag, Vijender Singh, Manish Malhotra, Jaya Jaitley, Sushma Swaraj have shown their allegiance to handloom by sharing their prized handloom possessions.

It's not just big names from the fraternity who're sharing, several other people have taken to Twitter for the noble cause.