Bharat Petroleum, which controls 11-12 per cent of the around Rs 35,000-crore engine oil market, has set a target of raising its market share to 13-14 per cent by March, given the rising rural demand as the farm sector is set for yet another bumper harvest. The second-largest national oil marketer is also expecting to increase its rural volumes to 60 per cent and above by the end of this fiscal, from 45-50 per cent now. Tractor oils are the largest selling product for the divestment-bound company that sells its lubes under the umbrella brand of Mak.
"We hope to increase our overall market share in the lubes business to 13-14 per cent from the present 11-12 per cent. Similarly, we want to grow our rural sales to over 60 per cent from under 50 per cent now," Abhay Shah, chief general manager, in-charge of lubricants business at BPCL, told .
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