LeEco, formerly known as Letv, has appointed a new top executive for Asia-Pacific region while receiving major financial support from investors.
Anthony Gao (Gao Jun) will assume the position of President of LeEco APAC, concurrently the Chief Executive Officer of LeEco Hong Kong. Responsible for operational management and meeting various business targets, Gao will report directly to YT Jia, Founder and CEO of LeEco Global.
Gao spent 17 years in Huawei in various senior executive positions including CEO of Huawei Device in China, President of Global Sales and Technical Service Department, and President of Global Strategy and Marketing Department thus having an extensive experience in the technology industry.
Gao currently heads LeEco’s VR and AR company as well as MFL (Made for LeEco), LeEco’s initiative for open smart hardware ecosystem.
On the financing front, LeEco has secured a US$600 million of funding from major Chinese institutional investors today. The first half of the funding will be transferred to LeEco within this November and will support LeEco Global and LeEco’s electric vehicle business.
LeEco is undergoing a series of strategic and organisational upgrades as it enters the second phase of its strategy, where the focus shifted from aggressive expansion to positive and sustainable growth and acquisition of high-value user.
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