Washington: A whopping 47 per cent of Americans admit they wouldn't last more than a day without their cell phones and 79 per cent say they would be willing to give up alcohol or chocolate to regain access to their devices, according to a new survey.
When ranked by importance to daily life, mobile phones rank higher than TV and coffee for most, the survey found. The Bank of America Trends in Consumer Mobility Report was based on telephone surveys of 1,000 smartphone users.
The report found that for 91 per cent Americans their mobile phone is very important, just as important as their car (91 per cent) and deodorant (91 per cent); and significantly more important than television (76 per cent) and coffee (60 per cent).
Of those ages 18 to 24, 88 per cent said their mobile phones are more important than the internet, deodorant, and their toothbrush.
The research found that majority (85 per cent) of respondents check their smartphone at least a few times a day and 35 per cent said they check it constantly.
The study also found that if their phone is unexpectedly taken away, nearly four in five (79 per cent) respondents would be willing to give up alcohol or chocolate to get it back.
Only 7 per cent of respondents said checking a mobile phone during meal times was most annoying when asked about other people's mobile phone usage. Thirty-eight per cent said they found people who check mobile phones while driving annoying.
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