Google cuts ties with two Chinese advertisers

Beijing: Google Inc has ended partnerships with two major Chinese advertisers, Universal Internet Media and Xi'an Weihua Network, China Daily quoted the firm's China spokeswoman as saying on Tuesday.

The paper said the two firms were two of Google's 25 authorised advertising agents in China, where the Internet search market leader is Baidu Inc.

"The partnerships ended a couple of weeks ago because both sides felt there were no longer any mutual benefits," Google spokesowan Marsha Wang told the paper.

Last week, Google announced it was in the process of ending its partnership with Chinese community site Tianya, in which it had a stake.