Sponsored: Renault launches new global digital strategy first in India

- Renault offers customers an unmatched experience with brand new digital identity

- Is now live on www.renault.co.in and offers a seamless experience to customers across the mobile, tablet and desktop

The internet is becoming one of the most important channels of information for customers looking to buy a new car. Every customer researches extensively on various social media platforms before making the all-important purchase decision. In its endeavor to offer customers a 'best in class digital experience', Renault has launched a new digital identity offering a seamless experience to customers accessing the website through the mobile, tablet and desktop. The new platform is the first Renault-Nissan Alliance digital initiative.

The new digital identity makes it extremely easy for a first time user to navigate through the various sections and get a comprehensive understanding of Renault's offerings in India. Renault aims to empower its customers with the best web experience in the Industry, and has ingeniously innovated to create an exciting new platform which is easy to use.

Renault's new global strategy is launched first in India and will be replicated in Renault operations across the globe, clearly indicating the important role that the India operations plays in the overall growth plans of Renault.

Salient features of Renault's new digital identity include:

- A service-oriented platform on top of which websites are built which enables a seamless journey where the same data and services are available across different channels

- Single Sign On where the same authentication and profile is usable across websites, mobile apps, third-party websites. Login is also possible using social networks

- Multiple personalization schemes that adapt the content displayed to the behavior of the user on the site

- Completely hosted on the "cloud" with the main infrastructure hosted in multiple regions. Augments agility and scalability and going forward multi-CDN architecture will be setup to optimize content distribution.