A Bhoonja shop in Raniganj main market area in Bihar’s Araria has become a culinary hotspot over the past five years. Known for its unique blend of roasted chura, gram, dal, almonds, moong, corn, onions, chilies, and a special homemade spice mix, Sikandar’s Bhoonja draws long queues of enthusiastic customers eager to taste this popular snack. He is famously known as “Bhoonja Wala” across the town.
Interestingly, Sikandar is a BA degree holder. However, he suffered major financial difficulties due to his family’s economic struggles. Driven by necessity, he turned to a venture that could provide a steady income. After thoughtful consideration, he launched his Bhoonja business, transforming his passion into a profitable enterprise.
The Bhoonja, sold at Rs 20 per 100 grams, not only stands out for its flavour but also for its health benefits, appealing to a wide audience across Bihar and Uttar Pradesh.
With daily sales exceeding Rs 2,500, Sikandar’s business has flourished, establishing him as a renowned figure in the local market and showcasing how innovation and dedication can lead to substantial success.
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