This Cafe's Creative Ad Using Rs 100 Note Leaves Internet Impressed

Yoga53

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posted on 7 months ago — updated on 1 second ago

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The cafe's address and other necessary details related to the food items of the cafe are also listed on the back side of the note.

It requires many creative advertisement ideas along with other requirements to promote your business. They build an interest base amongst the consumers and promote fresh ideas, products, and promotions. A cafe owner recently came up with an intriguing promotional idea that left a lot of users rooting for the owner’s creative bent of mind. This idea has been shown in an Instagram video.

The video starts with a Rs 100 currency note lying on the floor. At first instance, nothing seems fascinating about it and it just seems to be an ordinary currency note. Then, however, someone picks it up and turns it on the other side, and leaves the viewers surprised to no end. The other side reveals a cafe advert and shows a promotional offer that reads," Carry this note with you & get 10% off."

The address and other necessary details related to the food items of the cafe are also listed in the advert. The Jamal Kudu song from Sandeep Reddy Vanga’s film Animal has been attached as the background music. This advertisement video has garnered more than 9 million views and counting.

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A post shared by Cafe mantralay (@cafe_mantralay)

This advert track received mixed reviews from many users who appreciated the unique idea but others despised the idea of using a currency note like this and termed it illegal. One of the users commented," I think this is illegal. You shouldn’t be printing real currency even partially." Another user alleged that this promotional idea had been copied. The cafe owner has not replied to any of the criticisms. A user also commented that this promotional strategy is an example of performing smart instead of hard work.

Similar humorous advertisements have been developed by many brands like a cartoon campaign that features an extremely catchy song and shows all the stupid ways a person could die. This became a viral hit. This is an example of a brand using humour in a way that gets an important message across. People are enjoying the campaign and are learning to be safe when around trains. After the success of the ad, a game was created as well to promote this brand.