New Delhi: Over 2,000 top-rated Japanese dealers of Suzuki Motor Corporation are arriving in India on a company sponsored incentive tour.
The dealers who are some of the best in the business are arriving in batches of 200 over a period of 15 days starting on February 22 and company Chairman Osamu Suzuki is in India to look after them.
A lot of meticulous planning has gone into the visit and a detailed booklet for visitors has also been published.
Not only is the choice of India significant, the planning of logistics itself is worthy of notice.
The 82-page booklet is an object lesson in detailed preparation. From the layout of the front office of the hotels that the dealers are staying in, to the layout of the Maruti showroom they will be visiting, the 36 steps to filling a disembarkation card at airports, to what the numbers one, two and three on airconditioner knobs in hotels stand for - the booklet leaves nothing to chance.
The company says preparations began a year ago and those in charge of logistics have checked out everything, including the menu that would served the guests, the ingredients that will go into them, the works.
Director, Sales and Marketing, Maruti Udyog, Kinji Saito says, "This is something like a mass production system. This is because there is not one party. It is repeated 12 times over. And there are 100 tour operators.We want them to deliver the same quality of service evertime."
Consistency also means inflexibility, but when you are visiting a country as different as India is from Japan, you do not want the tying up of loose ends to become a full time activity, leaving little time for little else.
MD, Maruti Udyog, Jagdish Khattar says, "When you go to a place for a couple of days, you can't go through the pain of learning everything. You need to enjoy the place. If you are briefed in advace in detail the enjoyment is better and all the money that is spent is fruitfully utilised."
Khattar prescribes the booklet as essential learning not only for tour operators but as a guide to every service or manufactuirng activity.
When every process is mapped step by step and responsibilities assigned, one gets to know the gaps that need to be filled. That leaves little scope for last minute improvision.
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